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The Mineral Wells Economic Development Corporation in Texas runs on a team of one. Its new website answers, on a single page, almost every question a site selector asks – with four Localintel widgets doing the work that would otherwise take a much larger staff.
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The challenge
Mineral Wells, Texas sits about an hour west of Fort Worth – close enough to the Metroplex to matter, far enough to stand on its own. Its economic development office is led by one person, Nate Dyhre, Director of Economic Development, who handles the RFIs, the consultant calls, and the site proposals himself.
The questions coming in are always the same. How big is the community? What’s the workforce like? What’s the housing market? How far to the nearest commercial airport, rail line, or port? Every prospect wants the same baseline facts before they’ll give a community more than a few minutes of attention.
When the EDC set out to build a new website alongside a citywide rebrand, the goal wasn’t a sprawling site that tried to say everything. It was the opposite. “Our website is truly supposed to be kind of an elevator pitch,” Dyhre said. “We’re not looking to wow somebody with our design or graphics. It’s just, hey, this is who we are, this is what we’re doing.” For a one-person office, the site also had to maintain itself – there was no capacity to keep data current by hand.
The approach
Mineral Wells built essentially a one-page site, with design by Black Dog Designs and four Localintel widgets supplying the data underneath the message: Community Profile, Logistics & Accessibility Advantages, Quality of Life, and Workforce Advantages.
Together, those four widgets answer the exact questions Dyhre fields on every project – community size and economy, road, rail and air access, lifestyle, and the local labor force. The data is sourced from trusted government sources and Localintel keeps it current automatically. For an office of one, that last point matters as much as the data itself: nothing to update, nothing to maintain.
“Every single thing that you guys provide is exactly what we need,” Dyhre said, “which is exactly why we wanted to go with Localintel.” On the working relationship: “It’s been great. We’ve had no issues at all. Lee has been very attentive. Every question my board had, he was able to remedy.”
The result
The website (mineralwellsedc.org) does what a good elevator pitch does: it tells a credible story fast, lets visitors engage with the data themselves, and frees a solo economic developer from manually assembling the same facts for every inquiry. It’s a model other small teams can follow – proof that a focused, data-backed page can outperform a website many times its size and cost.
For economic development teams – especially small ones being asked to do more with less – the lesson is that you don’t need a sprawling, expensive website to compete. You need a clear story and trusted data behind it.
The widgets on the Mineral Wells site are one part of the wider Localintel platform, which draws on the same trusted data to produce publish-ready reports, stories, visualizations and other content an economic developer can put together and review themselves. For lean offices, it means the work that once required a consultant, or a data analyst now sits within reach of the staff already doing the job.
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